A+M aps is the association of professionals passionate about the Mountains, who, in the city of Milan and in other locations, promote and develop communication and visibility projects for video-designs conceived and created by students from the most important universities around the world.

According to the definition provided by Article 1 of its Statute, the Italian Alpine Club (Cai), founded in Turin in 1863 on the initiative of Quintino Sella, is a "free national association, whose purpose is mountaineering in all its forms, the knowledge and study of the mountains, especially the Italian ones, and the defense of their natural environment."

One of the most important university entities existing today at an international level in the field of Design in terms of resources, skills, facilities, and laboratories. It aims to train designers capable of operating within a context characterized by the will and the need to experiment with innovative lines of development that respond to the real and changing needs of the market and contemporary society. This is done in the presence of issues related to improving the quality of personal and social life, the environment, and the systems that develop within it, with a perspective that favors social and environmental sustainability. To consciously face this challenge, the School of Design establishes itself as a place of training and permanent innovation through the development of knowledge and expertise that today can make a decisive contribution to achieving this goal.